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Created with L’Agency, the poster project highlights the primer’s texture and performance.
December 8, 2025
By: Melissa Meisel
Maybelline New York is promoting its Grippy Serum Primer in a new way. Its immersive, citywide campaign is designed to quite literally grip the attention of NYC, according to the Happi Top 30 company. Maybelline New York’s Grippy Serum Primer hit the city this week with a campaign that sticks. To spotlight this primer, the brand took to the NYC streets with posters glued up by the product to showcase the primer’s ultimate gripping power, said the company. These ...
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